And I mean that literally: we’ve looked at three possible locations for the distillery and they each have a lot going for them.
The spaces are very different in shape and configuration, but they would all be great with a little (or, in some cases, a lot) of work. The thing is, I anticipate doing a good portion of sales out of the distillery for the first little while and I hope to use the location to help build local awareness, so in some ways, it comes down to which is in the best spot. Where will there be the highest visibility? The best foot traffic? The best surrounding demographics?
I have my own ideas on each of them, but if you’re familiar with Seattle, I have this question for you: without knowing the other facts of the locations (size, configuration, cost, etc.), in which part of town would you put a distillery/tasting room?
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I voted for SoDo- awesome area – b/c I can envision you delivering your spirits to the downtown core and get all the places in West Seattle as well !
With a lot of businesses and non-profits moving into the S. Lake Union neighborhood, you might get some notice (esp. around happy hour). However, at least right now, people don’t hang out in S. Lake Union and they definitely don’t hang out near the Whole Foods on Denny. With all of the restaurants and bars in the neighborhood, Ballard is by far your best bet. Plus, people actually live in Ballard and there’s a thriving food/restaurant culture there (esp. with things like the Ballard Farmer’s Market (open all year round) and new restaurants coming in on Ballard Ave.). That’s just my $.02.